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Strategic social media

Free to registered userssign in or register to use this course
How can you make the most of your campaign or brand using social media? And what is your social media presence going to achieve? Whether you’ve just started your social media journey or you’re already well on your way this course will show you how to use the right tools in a strategic, results-oriented way.

Access your premium content

Click through to your premium content here:

Watch two minutes of all four videos for FREE!

Find out about your trainer, Sylwia Presley.

Course structure

  • Defining your social media strategy and goals
  • Doing a social media audit for your organisation
  • Planning your social media strategy
  • Measuring and adjusting your strategy

Learning outcomes

By the end of the course you will be able to:

  • understand the importance of planning your social media activities
  • identify the achievable goals of your social media strategy
  • conduct an audit of discussions about your brand
  • understand the social media competence of your team and identify any training needs
  • plan successful social media campaigns or on-going activities
  • measure and adjust your social media strategy in order to meet your goals. 

Video one: defining your strategy and goal. Watch two minutes for FREE!


Video two: doing a social media audit. Watch two minutes for FREE!

Video three: planning your strategy. Watch two minutes for FREE!

Video four: measuring and adjusting your strategy. Watch two minutes for FREE!

Further resources

Upon purchase of this course you will be able to download:

  • a social media strategy checklist that will guide your social media activities
  • practical exercises to help you plan your social media strategy better.

Buy this training by clicking 'Add to basket' at the top of this page.

About the trainer

Sylwia Presley is a social media consultant for the non profit sector at Voice. Previously, Sylwia has worked as a word-of-mouth marketer for large commercial brands like Nokia, Toshiba and Castrol. Currently she is combining her commercial experience with work as an activist blogger for MySociety and citizen journalist for Global Voices to educate non profits on the real value of social media. Her areas of expertise are: social media strategy, governmental transparency, on-line ethics, privacy and safe Internet practice for children.

Buy now!

Click on the 'Add to basket' button at the top of the page to buy this course on planning your own social media strategy or get all our training from £9.99/month with our StudyPass subscription.

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Page last edited Apr 05, 2019

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Face-to-face training

We also run a range of classroom based courses on a variety of topics throughout the year.

See our events listing for dates.