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- Strategic social media (part one) Video
- Strategic social media (part two) Video
- Strategic social media (part three) Video
- Strategic social media (part four) Video
- Strategic social media (part one) - transcript Microsoft Word Document (28 KB)
- Strategic social media (part two) - transcript Microsoft Word Document (39 KB)
- Strategic social media (part three) - transcript Microsoft Word Document (40 KB)
- Strategic social media (part four) - transcript Microsoft Word Document (44 KB)
- Social media strategy checklist Microsoft Word Document (75 KB)
- Strategic social media - exercises Microsoft Word Document (118 KB)
Watch two minutes of all four videos for FREE!
Find out about your trainer, Sylwia Presley.
Course structure
- Defining your social media strategy and goals
- Doing a social media audit for your organisation
- Planning your social media strategy
- Measuring and adjusting your strategy
Learning outcomes
By the end of the course you will be able to:
- understand the importance of planning your social media activities
- identify the achievable goals of your social media strategy
- conduct an audit of discussions about your brand
- understand the social media competence of your team and identify any training needs
- plan successful social media campaigns or on-going activities
- measure and adjust your social media strategy in order to meet your goals.
Video one: defining your strategy and goal. Watch two minutes for FREE!
- Read a transcript of this teaser video (Word, 32kb).
- This teaser video is 2mins 3s (full video is 4mins 48s).
- To watch the rest of this video and all the other videos in this course click on the 'Add to basket' button at the top of the page.
Video two: doing a social media audit. Watch two minutes for FREE!
- Read a transcript of this teaser video (Word, 32.5kb).
- This teaser video is 2mins 9s (full video is 7mins 54s).
- To watch the rest of this video and all the other videos in this course click on the 'Add to basket' button at the top of the page.
Video three: planning your strategy. Watch two minutes for FREE!
- Read a transcript of this teaser video (Word, 32.5kb).
- This teaser video is 2mins 5s (full video is 9mins 45s).
- To watch the rest of this video and all the other videos in this course click on the 'Add to basket' button at the top of the page.
Video four: measuring and adjusting your strategy. Watch two minutes for FREE!
- Read a transcript of this teaser video (Word, 32kb).
- This teaser video is 2mins 2s (full video is 11mins 59s).
- To watch the rest of this video and all the other videos in this course click on the 'Add to basket' button at the top of the page.
Further resources
Upon purchase of this course you will be able to download:
- a social media strategy checklist that will guide your social media activities
- practical exercises to help you plan your social media strategy better.
Buy this training by clicking 'Add to basket' at the top of this page.
About the trainer
Sylwia Presley is a social media consultant for the non profit sector at Voice. Previously, Sylwia has worked as a word-of-mouth marketer for large commercial brands like Nokia, Toshiba and Castrol. Currently she is combining her commercial experience with work as an activist blogger for MySociety and citizen journalist for Global Voices to educate non profits on the real value of social media. Her areas of expertise are: social media strategy, governmental transparency, on-line ethics, privacy and safe Internet practice for children.
Buy now!
Click on the 'Add to basket' button at the top of the page to buy this course on planning your own social media strategy or get all our training from £9.99/month with our StudyPass subscription.
Got a question or need more help?
- If you've got a specific question about this course email us on knowhow@ncvo.org.uk.
- If you're interested in face to face charity training, send an email to our consultancy team on consultancy@ncvo-vol.org.uk or have a look at the training courses we offer.
