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Tips for chief executives in difficult times

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Suggestions for what CEOs and senior managers should be doing during turbulent times.

The following list is a collection of actions which leaders have suggested are vital during difficult times:

  • Appear calm and cheerful.
  • Get close to the action – show that you realise the stresses which people are under.
  • More than ever, be a role model for the organisation’s values.
  • Make sure that members of the leadership team speak with one voice.
  • Visit branches - don’t get stuck in head office.
  • Show individuals that they are valued (particularly people in backroom jobs who may feel taken for granted).
  • Think corporately rather than narrowly.
  • Seek out and spread examples of where the organisation has made a real difference to an end user.
  • Take tough decisions – prune or park non-essential activities.
  • Increase the use of volunteers.
  • Look for quick wins to give a sense of progress.
Page last edited May 25, 2017

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