We use cookies to help us provide you with the best experience, improve and tailor our services, and carry out our marketing activities. For more information, including how to manage your cookie settings, see our privacy notice.


Skip to content. | Skip to navigation

As we prepare to move content to our new website this summer, we're temporarily turning off authentication on and To ensure members can still access everything they need, member content will be available to all users until the end of July. Please note: changes made to your profile won't be reflected in our system.

Community-made content which you can improve Case study from our community

Tips for chief executives in difficult times

This page is free to all
Suggestions for what CEOs and senior managers should be doing during turbulent times.

The following list is a collection of actions which leaders have suggested are vital during difficult times:

  • Appear calm and cheerful.
  • Get close to the action – show that you realise the stresses which people are under.
  • More than ever, be a role model for the organisation’s values.
  • Make sure that members of the leadership team speak with one voice.
  • Visit branches - don’t get stuck in head office.
  • Show individuals that they are valued (particularly people in backroom jobs who may feel taken for granted).
  • Think corporately rather than narrowly.
  • Seek out and spread examples of where the organisation has made a real difference to an end user.
  • Take tough decisions – prune or park non-essential activities.
  • Increase the use of volunteers.
  • Look for quick wins to give a sense of progress.
Page last edited May 25, 2017

Help us to improve this page – give us feedback.